The Acquirer of Choice for Small Bootstrapped SaaS

We acquire and nurture profitable software companies, preserving autonomy while unlocking sustainable growth through strategic support.

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About Wildfront

Wildfront acquires and nurtures small software companies. We focus on products with strong technology, loyal users, and room to grow — often overlooked by larger acquirers.

Our approach is simple: keep teams independent, simplify operations, and compound value over time. We're builders first, not financiers — driven by curiosity, craftsmanship, and long-term thinking.

At Wildfront, we believe small software can stay small and still thrive. If you want clarity on your growth strategy before taking next steps, explore a SaaS marketing audit.

Wildfront is Mac Martine and Alex Boyd.

Current Projects

ViewExport

A Slack eDiscovery and data-export tool that handles huge datasets (6.8M+ messages per export) with optimized indexing and partitioning.

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ChurnZap

A SaaS tool that helps subscription-based apps reduce churn by intercepting cancellation flows with branded retention widgets offering incentives, pause plans, and support options.

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Branded Charts

Create beautiful, branded charts and data visualizations with ease.

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Domain Storm

A domain brainstorming and purchasing tool for entrepreneurs and creative teams.

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Notes Filter

Smart Substack notes filtering and organization in your Substack feed for better productivity.

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Legal Tech Titan

Tools and resources for legal technology professionals.

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Acquisition Finder

Internal tools for acquisition analytics and automation.

Message if interested →

Successful Exits

RevenueZen

B2B social selling and SEO agency helping brands drive organic growth through authentic storytelling.

$13.7M Lifetime Rev Acquired by Onfolio

Castnet

Social media campaign management tool for small businesses and B2B sales teams.

$3.3M Lifetime Rev Acquired by Relentless

Aware

LinkedIn analytics and engagement platform helping creators and teams measure what matters.

$450k Lifetime Rev Acquired by Taplio

Zencast

Sales engagement platform for agencies, financial services, and compliance biz dev teams.

$264k Lifetime Rev Acquired by Glass Bracket

Join Wildfront+

A Community for Builders Who Care About the Craft

Wildfront+ is our private community of founders, product builders, and creative technologists who believe small software can stay small — and still thrive.

It's for people who care about craft, autonomy, and sustainable growth. People who want to share real lessons, not platitudes. Who'd rather quietly compound their skills, revenue, and freedom than chase attention.

Inside, conversations go deep — from product strategy and technical tradeoffs to design, marketing, and acquisition stories. It's not about networking. It's about belonging to a circle of people who get it.

Why We Charge

Wildfront+ isn't free — and that's intentional. The price is set high enough to filter out anyone who isn't serious about building. We're not trying to maximize members; we're trying to maximize depth.

Charging creates commitment. It ensures the people inside are thoughtful founders, operators, and creatives who genuinely care about building lasting products — not chasing quick wins or hype.

The result is a smaller, sharper community where conversations actually matter.

What Members Get

  • Private Substack Chat — ongoing conversations with experienced builders and founders.
  • Member-only essays and frameworks that go deeper than what's shared publicly.
  • Candid breakdowns of product launches, acquisitions, and experiments from Wildfront.
  • A focused, respectful space to exchange ideas, ask questions, and share progress.

Wildfront+ isn't about access for everyone. It's about belonging to a circle of people who build — and think — differently.

How to Join

To join Wildfront+, subscribe to the newsletter below. Once you're subscribed, you'll see the option to become a paid member — which unlocks full access to our private Substack Chat and members-only content.

Membership isn't cheap by design — it's a filter. If you're serious about building and want to be surrounded by others who are too, you'll feel right at home.

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